The European Tour travels to Close House, in Newcastle upon Tyne, for the first time in its history for the 2017 British Masters supported by Sky Sports from September 28-October 1.
Tournament host Lee Westwood, who has been Close House’s Touring Professional since 2011, won the British Masters at The Belfry in 2007, before narrowly missing out on successfully defending the title 12 months later when he lost in a play-off to Spain’s Gonzalo Fernandez-Castaño at the same venue.
Westwood succeeds Luke Donald in the role following the success of The Grove, meaning for the second consecutive year the host of the British Masters will be a former World Number One.
Eight European Tour players will feature in seven quick-fire head-to-head straight knockout matches, the last man standing will be crowned champion, with four celebrities also taking part in a separate challenge.
The Hero Challenge will take place on the Tuesday night of the British Masters supported by Sky Sports and will be televised live on Sky Sports from 7.30pm-9.00pm, and across the European Tour’s platforms, with free tickets to be there in person available for here.